LEGO Friends – Feminist Frequency

Posts tagged: LEGO Friends

LEGO & Gender Part 2: The Boys Club
Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s. In part 2, I delve into how LEGO shifted their […]
LEGO & Gender Part 1: Lego Friends
Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz […]
x