Posts tagged: Liquor

Retro Sexism and Uber Ironic Advertising
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate. Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify […]
What Liquor Ads Teach Us About Guys
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by Jean […]