Bitch Magazine – Feminist Frequency

Posts tagged: Bitch Magazine

Retro Sexism and Uber Ironic Advertising
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate. Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify […]
What Liquor Ads Teach Us About Guys
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by Jean […]
Bayonetta Subway Advertisements in Japan
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself.  In Tokyo a large billboard in the subway invited passersby to literally strip off  flyers to reveal Bayonetta naked underneath.  The campaign is […]
Fembots, Advertising and Male Fantasy
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products.  They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves. Articles referenced in the video: […]
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