Advertising – Feminist Frequency

Category: Advertising

LEGO & Gender Part 2: The Boys Club
Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s. In part 2, I delve into how LEGO shifted their […]
LEGO & Gender Part 1: Lego Friends
Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by Barbie/Bratz […]
Toy Ads and Learning Gender
Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and girls […]
Retro Sexism and Uber Ironic Advertising
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate. Retro Sexism (n.): Modern attitudes and behaviors that mimic or glorify […]
The Huffington Post’s Sexist Linkbait Strategy
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad revenue […]
No Girls Allowed: File Sharing Culture and BitTorrent
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads for sex/dating sites or straight up pornography and I’m sick of it.  Women and people of colour are engaging in online technologies as well and we […]
What Liquor Ads Teach Us About Guys
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by Jean […]
Bayonetta Subway Advertisements in Japan
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium The widely popular video game Bayonetta has had an advertising campaign that matches the on screen sexism of the game itself.  In Tokyo a large billboard in the subway invited passersby to literally strip off  flyers to reveal Bayonetta naked underneath.  The campaign is […]
Fembots, Advertising and Male Fantasy
Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products.  They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves. Articles referenced in the video: […]
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