LEGO & Gender Part 2: The Boys Club

February 6, 2012

Watch Part 1: LEGO Friends In part 1 of my two part LEGO and Gender series, I explored how LEGO went terribly wrong with LEGO Friends and provided a brief history of LEGO’s ridiculous and slightly hilarious attempts to market to girls since the late 70′s. In part 2, I delve into how LEGO shifted […]

LEGO & Gender Part 1: Lego Friends

January 30, 2012

Watch Part 2: The LEGO Boys’ Club LEGO announced that after 4 years of intensive research, they have finally come up with a LEGO product that fulfills the desires of “how girls naturally build and play.” This new theme is called LEGO Friends and it’s a pink and purple, gender segregated, suburban wasteland populated by […]

Toy Ads and Learning Gender

November 16, 2010

Created for Bitch Magazine’s Mad World Virtual Symposium I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and […]

Retro Sexism and Uber Ironic Advertising

September 21, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Marketers are increasingly using Retro Sexism to sell products.  This form of advertising uses irony and humour as a way to distance itself from the sexist and/or racist representations and stereotypes they perpetuate. Retro Sexism (n.): Modern attitudes and behaviors that mimic or […]

The Huffington Post’s Sexist Linkbait Strategy

August 24, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Huffington Post regularly uses women’s bodies as an internet marketing strategy to entice viewers and generate ad revenue. Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad […]

No Girls Allowed: File Sharing Culture and BitTorrent

July 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Every time I go to download files from a BitTorrent tracker site I am constantly bombarded with ads for sex/dating sites or straight up pornography and I’m sick of it.  Women and people of colour are engaging in online technologies as well and […]

What Liquor Ads Teach Us About Guys

June 22, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Liquor ads capitalize on some of the worst (socialized) masculine traits, glamorize them, and sell these behaviours back to us – encouraging and promoting sexism. Related Links and Articles: Can’t Buy My Love: How Advertising Changes the Way We Think and Feel by […]

Bayonetta Subway Advertisements in Japan

May 18, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium Note: This is a slightly recut version of my Bayonetta Advertising video from back in 2010.  In the original cut of the video I made a few jokes about the game that were misunderstood, poorly worded and helped create a torrent of hate […]

Fembots, Advertising and Male Fantasy

April 20, 2010

Created for and originally posted at Bitch Magazine’s Mad World Virtual Symposium. Advertisers are tapping into some of the most misogynistic male fantasies when they use futuristic fembots to convince men to buy their products.  They are selling a fantasy of control by turning women into obedient, mute, homemaking, sex slaves. Articles referenced in the […]

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